Proven Technique
Sending greeting cards is a sure, proven technique to establish and build business relationships. Business relationships, like all relationships, require time and attention to remain strong. Since you often don’t have time for those personal visits and phone calls (nor do your clients), greeting cards are a great personal way to maintain that bond.

Powerful Impact
Greeting card mailers are so powerful because of their high personal appeal. Each time you send them, they’re perceived as friendly gifts. Send a greeting often throughout the year and your recipients begin to look forward to receiving the next card from you. The personal nature of greeting cards, unlike brochures, makes them sure to be opened, read & remembered. Who doesn’t like being remembered on their birthday?

Unexpected or
Important
Events

Introduce yourself with a note card. Follow-up a meeting with an unusual thank you card, or send a welcome card assuring the client he has made a good choice and you're glad to have them on board with your company.

Remember your clients when they are not feeling well, or congratulate them on special events (promotion, new home, new baby etc., sympathize in time of sorrow, and share in joy when something good happens in their life.

Remember your clients on their birthdays (and their kids too), congratulate them for being a customer with you for so many years, surprise the client and wish them well on the 4th of July, Valentines Day, Halloween, Spring, Fall, Thanksgiving, Christmas, Hanukkah, even Ground Hogs Day.